Driving Awareness - Venue Naming Rights
I helped brands across the country make a major impact with custom programs surrounding the ultimate live music integration, venue naming rights.
Reaching a Targeted Audience - My First Concert Platform
To create a space for family-friendly brands, I created the “My First Concert” platform. The platform rewarded fans at their first concert with dedicated event credentials and a photo opportunity and gave brands engaging social/digital content and an activation space to engage with concertgoers.
Creating Memorable Consumer Engagement - Experiential
In my time at Live Nation, I developed and executed organic, unforgettable brand interactions with engaging experiential spaces and shareable photo opportunities.
