Charity Promotional Platforms
Charity and community giving have been exceedingly important to marketers in recent years. However, many of Live Nation’s community giving opportunities were cost prohibitive for venue and regional partners. I worked with the Promotions, Legal, and Design teams to develop a lower cost donation per entry promotional platform that was easier to fit into regional budgets and was easy to customize to fit charitable goals.
Promotional Entry Site
In-Venue Experiential Program Support
Music Forward
Music Forward is a non-profit organization within Live Nation Entertainment that works to transform young lives, inspire careers, and champion a more inclusive music industry. I worked with Music Forward to create their annual sponsor materials and integrate them into sponsorship programs throughout the country.
Illustrative concept art and select slides are shown.