New Jersey Lottery wanted to drive lottery ticket sales, inform consumers about new lottery games, and reach a new, younger generation of lottery players. In one concert season, we created a concert flyaway sweepstakes to highlight their new Fireball games and the available Pick 3/Pick 4 bonus play options. In another season, we created an in-venue interactive photo opportunity where fans could share their photos for a chance to win concert tickets. New Jersey Lottery also had brand ambassadors onsite at concerts who provided onsite upgrade promotions and sold lottery tickets.
In-Venue Social Moment
Onsite Upgrade Promotion Winners
Fireball Flyaway Promotion Entry Site
Additional Entry for Email Opt-In
Flyaway Support Post
NJ Lottery Ticket Winner